Online coupons are shaking up the advertising industry, according to a new report from Borrell Associates. The local ad research and consulting firm in Williamsburg, Va., forecasts the online coupons business will grow almost 14 percent in 2011, reaching $9.1 billion. That's still small compared with an overall ad market forecast at $238.6 billion. But its fast growth portends big changes in the way you get your coupons and, ultimately, how you shop. Here are four strategies to take advantage now of the expected flurry of online coupons:

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